Lynne Klippel is a best-selling author, publisher, and book coach who specializes in helping non-fiction authors write books that build their business and transform the world. For a f.r.e.e. assessment that will help you see your author strengths and opportunities, visit http://www.BusinessBuildingBooks.com. With her permission, she has allowed me to reprint her notes from a webinar we attended with George Kao. Enjoy!
There are three great illusions in social media: that you must try every new shiny bright thing, that more is better, and that you must keep up by spending many hours every day on your social media activities. These illusions make us stressed out, guilty when we can’t keep up, and stop us from growing our business and writing our books. According to social media specialist, George Kao, these illusions are so pervasive in the online community that most people heave a huge sigh of relief when they learn that they do not need to believe them any longer.